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CEOs and Social Media: What the Public Expects of Leaders [Infographic]

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Nearly two-thirds (64%) of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.

The report was based on data from a survey conducted between March 24 and March 29, 2016 among 2,018 US adults (age 18 and older).

Some 39% of respondents say they follow business leaders online.

Additional key findings from the survey:

  • 64% of respondents say business leaders at large companies should not share personal opinions on social media.
  • 36% of respondents want business leaders to address their company's vision on social media.
  • 35% want CEOs to talk about products and services.

Check out the infographic for more insights from the report:


About the research: The report was based on data from a survey conducted between March 24 to March 29, 2016 among 2,018 US adults (age 18 and older).


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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